It’s been 20 years since Jergens brought self-tanning to the masses. Ahead, a sunless-tanning state of the union, from key ...

To get you glowing even faster, we've rounded up a few of the best self-tanning lotions to shop now, from top brands like Jergens, Tan-Luxe, and others.

Infused with vitamin C, niacinamide and hyaluronic acid, this lightweight gradual tanning lotion has skincare benefits at its ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Bethany Menzel is the co-founder of Saltyface—a chic, editor-loved beauty brand known for its nontoxic self-tanning essentials. She started the company with her husband, David, ...

My go-to gradual fake tan each summer costs less than £5 - A saviour for parched skin on holiday, this product gives you a ...

The gradual tanner is meant to do just that: slowly, gently provide a natural-looking glow on your skin. Day one should ...

And right now, basically all of its products are 30 percent off at Amazon and Ulta. If you’re not sure where to start, try the Luxe Whipped Crème Mousse. We especially like it for dry skin; a mousse ...

With a 'natural' finish and 'nice glow,' the tanning mist is ideal for spritzing on to get a sun-kissed look every day ...

Beauty enthusiasts are rushing to get their hands on a false tan that 'ticks every box' to give you that summer glow without ...

Self-Tanning Products Market Poised for Strong Growth by 2035, Fueled by Rising UV Awareness and Demand for Safe, Natural-Looking Tanning Solutions NEWARK, DE, UNITED STATES, June 10, 2025 ...