Business Startup Support has released a new guide on using AI-driven personalization for email marketing, helping startups ...

Implementing AI in GTM strategies presents both transformative opportunities and significant challenges that require careful ...

Listrak has launched a redesigned website and refreshed brand experience to reflect its commitment to innovation, customer ...

In this video from the Skift Data + AI Summit, Zartico's Nicole Brownell, chief operating officer, and Jay Kinghorn, co-founder and chief innovation officer, joined SkiftX Content Director Alison ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

A marketer who limits themselves to just one of the 4Ps is not much of a marketer at all. What are you going to do to change ...

The global AI in mass communication market is experiencing rapid growth, expected to reach USD 206.8 billion by 2034, up from ...

For years, Indian insurance ads have followed a predictable formula: a celebrity face, a fear-driven message, and a ...

Retail media is checking out fast, but with so many networks, formats and promises flying around, it’s easy to get lost in ...

From enabling conversational product searches to equipping service reps with real-time insights for issue resolution, AI can ...

With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and ...

The maker of Jaffa Cakes, Jacob’s crackers and Godiva chocolates is reshaping the cultural relevance of some of Britain’s best-loved snack brands as it aims to win over the next generation. Strategy ...