So when I saw creator Nichole Ciotti's video of a beginner-friendly twisted-bun tutorial using a scrunchie, I thought even I had the abilities required to pull it off and promptly gave it a try.

I use these for my nightly top bun ("pineapple") and I wouldn't use any other scrunchie again. These rarely snag. My hair tangles and breaks easily, but I've noticed 90% less tangling and breakage ...

If you’ve noticed an influx of scrunchie-wearing, twenty-something-year-olds channelling through London’s streets, then you’re already aware of the grip that the ruffled bobbles have on the ...

An earlier version of this story stated that off-duty models in 2017 acted as a bellwether for the return of scrunchies. It was actually models on the runway. The story also misspelled the first ...

with a free-to-print Liam pattern that outlines the process for making three differently sized scrunchies. Ruby's 2024 Holiday collection featured a large collection of waste-saving scrunchies.

In season six of Sex and the City, Carrie Bradshaw famously declared the scrunchie dead in the water. "No woman who works at W Magazine and lives on Perry Street would be caught dead at a hip ...