A display ad was considered viewable by the researchers when 50% of its pixels were in view on the screen for a minimum of one second. The viewability rate reflects the percentage of ads determined ...

In the fast-paced world of modern marketing, grabbing attention is no longer just an advantage—it’s a necessity. While printed billboards and banners once dominated urban advertising, today’s ...

In the competitive world of outdoor advertising, attention is the most valuable diamond. As traditional digital billboards ...

Sony is debuting its “world-first” dynamic advertising solution at Digital Signage Summit Europe 2025. The CMS agnostic ...