Most marketing plans go off the tracks in the situation analysis. This section of the marketing plan can easily go on for dozens or even hundreds of pages. It usually adds little value and most ...

Considerations for a Solid Channel-Partner Marketing Strategy. The potential benefits of a channel partnership are clear. To improve the chances of your channel partnership marketing plan's success, ...

The Bates College Museum of Art exhibition offers a visual adventure through the long career of the artist and illustrator, with objects that deftly capture Steadman’s artistic practice.

Welcome to the Money blog, Sky News' personal finance and consumer hub. In our weekend feature, world-renowned chef Isaac ...

How to Design an AI Marketing Strategy What the technology can do today—and what’s next by Thomas H. Davenport , Abhijit Guha and Dhruv Grewal From the Magazine (July–August 2021) ...

Accordingly, the plan will have a relook at nearly all aspects of safety, right from airport entry to the design of aerodromes, among others. Notably, the safety plan comes days after the devastat ...

Social media marketing uses social media and social networks—like Facebook, X (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones.

Suddenly, a bright display, free samples, or an interactive booth captures your attention as you stroll through a shopping ...

Executive Chairman Bill Ford said last month that a federal budget proposal would put the south-central Michigan plant "in ...

In her new book, Harvard lecturer Julia Austin makes the case for trying-before-you buy instead of the standard job interview ...

CVS Health (CVS) is spending $20 billion in the next 10 years to upgrade to a more tech-enabled consumer health experience, a move the company says will help address the friction in America’s ...