A creative strategy statement, also known as a creative platform or creative brief, outlines the way in which your advertising will appeal to the interests of your target audience.

Point72 Asset Management has hired Todd Hirsch, a former senior managing director at Blackstone, to head a new strategy focused on the fast-growing private credit business, according to an ...

NEW YORK (Reuters) - Point72 Asset Management has hired Todd Hirsch, a former senior managing director at Blackstone (NYSE: BX), to head a new strategy focused on the fast-growing private credit ...

We will continue to iterate on the vision and becoming statements as we receive feedback. Please provide all feedback on these by March 17 through your Admin Council representative or the strategic ...

Think of your mission statement as a business strategy, not just a general roadmap. Kier does this well. Its statement uses the verb ‘deliver’ to show it is action-based. Kier clearly knows how to ...

Point72 kicks off new private credit strategy, statement shows. By Reuters. January 7, 2025 4:17 PM UTC Updated January 7, 2025 Steven Cohen, Chairman and CEO of Point72 Asset ...

Reuters. FILE PHOTO: Steven Cohen, Chairman and CEO of Point72 Asset Management, speaks during the Skybridge Capital SALT New York 2021 conference in New York City, U.S., September 13, 2021.

The APPT argued that much of the data within statements of strategy would become “stale” soon after submission, and questioned how useful such information would be. The association also voiced concern ...

The Autumn Statement will allow a company to deduct from profits all of its spending on investments in IT and machinery beyond 2026, the original expiry date of this “full expensing” policy.