Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing. As a marketer, I can attest that my company is beginning to see the impact of ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

AI-native solutions are transforming sales and marketing by enabling real-time,context-aware interactions that continuously learn and adapt. Traditional automation tools follow predefined rules ...

Wrapping up Q4 earnings, we look at the numbers and key takeaways for the sales and marketing software stocks, including Sprout Social (NASDAQ:SPT) and its peers. The Internet and the exploding ...

Picture a sales force that exactly knows which leads to follow, armed with intelligence quicker than a cup of coffee. Picture a marketing department writing campaigns so customized that customers ...

Carnival Cruise Line has named Janet Wygert as senior vice president of sales and trade marketing, succeeding Adolfo Perez, who is retiring. A 37-year veteran of the company, Wygert most recently led ...

This project examines the impact of marketing investments, particularly influencer marketing, on sales performance using machine learning and statistical modeling in Python. The analysis explores ...

Welcome to our seventh annual “CRM Top 100” issue, where we highlight the hottest trends and technologies in the three pillars of CRM—customer service, marketing, and sales—as well as the 100 leading ...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

Janet Wygert, a 37-year veteran of Carnival Cruise Line, has been named to lead the company’s trade sales team as senior vice president of sales and trade marketing, to succeed Adolfo Perez, whose ...