video marketing offers a higher return on investment (ROI). As we know, digital videos are cost-effective, scalable, and can be repurposed across multiple platforms. This helps in maximising reach ...

Until 2020, pharma had lagged other industries in its investment in digital marketing. According to ethoseo, spending on digital projects is starting to catch up with levels in other industries.

As customers’ preferences continue to evolve, it’s essential for businesses to generate value through customer-centric digital marketing strategies, and effectively use various digital marketing ...

Mr Philip Amoateng, Director of Telecel Cash and Digital Transforma­tion, has underscored the impor­tance of digital infrastructure, innovation, and technology as fun­damental pillars for the ...

Exploring US$20mil digital twin implementation to solve operational pain points Investment in tech or 5G adoption is guided by a simple rule - what is the ROI When container ships were attacked by ...

Moburst uses data-driven strategies to optimize the cost per install (CPI) and maximize the return on investment (ROI) Airship is an app engagement ... and Wowcher. Creative Clicks is a digital ...

These case studies highlight how technology, when applied thoughtfully, can drive meaningful change across industries. Looking ahead, the report calls for increased investment in digital ...

Early in my career, I learned that self-investment isn’t a luxury; it’s a necessity. Whether it’s obtaining a certification, developing leadership skills or committing to restorative ...

Director of Telecel Cash and Digital Transformation, Philip Amoateng speaking at the Africa Prosperity Dialogues 2025 Director of Telecel Cash and Digital Transformation, Philip Amoateng, has ...