A$AP Rocky and Ray-Ban have dropped their next highly anticipated collab, the Wayfarer Puffer, a bold twist on the classic ...

After turning heads at the 2025 Met Gala and Cannes Film Festival, A$AP Rocky is back doing what he does best, showing us the ...

A$AP Rocky has once again disrupted the fashion landscape by reimagining Ray-Ban’s most legendary frame through his ...

Chris Hemsworth, Chris Pratt and Kris Jenner starred in the stylish specs' Super Bowl ad - here's everything to know about ...

Ray-Ban choosing Rocky as a creative partner makes perfect sense. He’s not just a style icon, he’s a cultural architect. For over a decade, he’s been setting the tone for how fashion moves ...

If artificial intelligence (AI) is the future, the future is now. Governing everything from the way we shop to the way we ...

Now in its 95th year, Ray-Ban is shaking up some of its staple pieces, reviving the ‘60s-released Balorama as well as reinventing one of its most iconic styles, the Wayfarer, through its Mega ...

The capsule, called the Blacked Out Collection, sees Rocky remixing Ray-Ban’s Balorama, Clubmaster, and Wayfarer shapes. All of the pieces feature black frames and all-new “ultra black ...

Sunnies that talk back, take photos, and translate languages on the go? It sounds like something from a spy film, but the Ray-Ban Meta Wayfarer smart glasses are very real and very much on sale. Right ...