Carlson, B.D., Donavan, D.T., Deitz, G., Bauer, B.C., and Lala, V. (2020). A Customer-Focused Approach to Improve Celebrity Endorser Effectiveness. Journal of ...

Artificial intelligence specialist Owkin has added another piece to its medical research portfolio with the launch of ATLANTIS, a patient data mining programme, in partnership with 20 leading ...

The latest news and headlines from Yahoo News. Get breaking news stories and in-depth coverage with videos and photos.