analyse and infer from qualitative data requires intense cognitive engagement – it can be a significant time-saver once you have your set of codes tried and tested on an initial sample. It’s then a ...

So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example, we know this is our best seller, sixty percent of our ...

While qualitative data gives detailed information, it can be time consuming and costly to gather and analyse. is usually numerical data is gathered through the use of closed questions, such as ...