A post shared by Pulp Riot UK (@pulpriot.uk) on Mar 17, 2019 at 3:56pm PDT Another big mistake most people make is shampooing the colour out. "You don’t need to," continued Alexis.

Pulp Riot Hair Color has become the latest beauty brand to be snapped up by L'Oréal. The cosmetics giant has acquired the professional hair color brand, which was launched by David and Alexis Thurston ...

Pulp Riot had net sales of US $ 11 million in 2017. L`Oréal has finalized the acquisition of Pulp Riot, a professional haircolor brand launched by David and Alexis Thurston in the United States ...

NEW YORK, May 25, 2018 /PRNewswire/ -- L'Oréal, one of the world's largest cosmetic companies, announced today that it has signed an agreement to acquire Pulp Riot Hair Color. Luxury Brand ...