Define Sales Promotion Objectives Promotions must be managed ... Specify the availability of the offer—for example, some promotions are available only in selected retail outlets.

Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion ... place strategies. For example, a coupon might ...

Product promotion is a fundamental component of a ... to find the one that results in the best sales and revenues. These examples of product promotional strategies are universally adaptable ...

Is it penetration, weight or frequency? Do you need help to decide? Just know this: for almost all promotion objectives a bogof is an inefficient spend of budget. The retailers love it though.