Only when you know the levers you are trying to pull can you set in place the measures to rate a promotion’s success. Is it penetration, weight or frequency? Do you need help to decide? Just know this ...

Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion ... place strategies. For example, a coupon might ...

Product promotion is a fundamental component of a ... to find the one that results in the best sales and revenues. These examples of product promotional strategies are universally adaptable ...