Beyond word of mouth, Bungie will need to ensure smooth onboarding for prospective players. In particular, converting core players familiar with first-person shooters will likely figure into Bungie’s ...

In celebration of his 90th birthday today, we've rounded up 12 key projects from the nearly six-decade-long career of Norman ...

The Soho House group has opened a location for The Ned members club in Washington DC, in a space overlooking the White House ...

Abstract: Ubisoft’s game designers successfully used autonomous tools to develop an innovative virtual world. The authors discuss the reflective practices underlying this success and how autonomous ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...