Media Buy and Programmatic Buying . A big trend in media buying (or ad buying) on the internet or mobile devices is the use of technology to automate the advertising buying process.

Generative AI has made significant strides in enhancing programmatic advertising by enabling hyper-personalisation and optimising ad creatives, placements, and bidding strategies. Ad giants like Meta, ...

Since programmatic advertising uses technology, one key benefit is the cost of buying media. Programmatic involves a lot less overhead cost and fewer manual hours to book a media plan.

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and ...

AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, ...

Some 85% of respondents say their company is engaging in the buying of programmatic advertising either in-house or via an agency. The most popular channels/formats for programmatic media buying are ...

Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale is another story. On Wednesday, Group Black, a ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Truth is that many of the basics of programmatic video buying and selling follow the old rules of buying and selling media. It’s just some tactics that are different. Make a plan, utilise good ...

“You’re not really buying media on programmatic, you’re buying audiences, and that’s the real question. As an advertiser, you’ll always want to know where and how your ads are running so ...