AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, ...

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and ...

Integration of Advertima's audience intelligence with One Tech Group's advertising platform in Swiss retail stores is ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

The future depends on local TV’s ability to move to a more automated and accessible solution, said ad leaders from Dentsu, IPG Mediabrands, Hearst Television, Sinclair and more at a TVNewsCheck ...

News: InMobi unveils Buyer Hub, an AI-powered self-serve platform enabling curators and brands to streamline mobile ...

This article explores the importance of mastering performance marketing and programmatic media, offering insights on how marketers can effectively leverage these tools for better ad spend efficiency ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Digiace brings AI-led creative optimisation and programmatic media buying to Indian market in partnership with Southeast Asia ...

The Global Programmatic Display Market is valued at approximately USD 62.21 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 33.21% over the forecast period 2024-2032 ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...

The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based ...