News: InMobi unveils Buyer Hub, an AI-powered self-serve platform enabling curators and brands to streamline mobile ...

Digiace brings AI-led creative optimisation and programmatic media buying to Indian market in partnership with Southeast Asia ...

EDO, the TV outcomes company, today announced the integration of its Convergent TV measurement with global advertising ...

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media ...

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and ...

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are ...

The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based ...

For the first time, advertisers can measure and optimize CTV campaign effectiveness using EDO’s syndicated outcomes data in a programmatic ... measurement across the media ecosystem, including ...

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a ...

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a ...