Digiace brings AI-led creative optimisation and programmatic media buying to Indian market in partnership with Southeast Asia ...

This article explores the importance of mastering performance marketing and programmatic media, offering insights on how marketers can effectively leverage these tools for better ad spend efficiency ...

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and ...

The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based ...

What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs ...

The Trade Desk is expanding its generative AI creative offering with Rembrand. The new partnership integration helps ...

WPP Media has secured the complete media mandate for Nilkamal, focusing on digital growth and innovative marketing strategies to enhance brand engagement and drive business outcomes.

Nilkamal’s dedicated EssenceMediacom team will leverage WPP Media’s strengths in advanced audience analytics, precision ...

Ecommerce ecosystem platform Criteo is bringing the flexibility of programmatic into retail media with the launch at Cannes ...

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...

The MOST survey was released on Friday ... and researcher Brad Aigner from Freshly Ground Insights already has 50 completed ...