Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...

In the current competitive landscape, businesses are actively seeking effective strategies to differentiate themselves from ...

Consumer goods brands feel a constant tension: the push for short-term sales vs. the pull of long-term brand value.

Local businesses in the U.S. must adopt strategic digital marketing approaches in 2025, focusing on local SEO to boost ...

Engaging a white-label marketing service not only frees up time to focus on key growth areas and scale faster, but also ...

“The legal team would use the example of the brand Bandaid and how that is actually a brand name but now the name has been ...

Evolus' competitive edge includes a cash-pay model, strong digital marketing and loyalty programs. Click here to find out why ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Key Considerations When Choosing an AI Image Generator for Your Product Images For online retailers, visuals are vital to the ...

This article examines the truth about clean beauty, exploring its claims, scientific support, and consumer demand for safer ...

When a company communicates their BoP efforts, this could, in turn, impact how these mainstream consumers perceive the ...