Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...

The new logo comes months after Starbucks revealed plans to introduce wine and beer to offer consumers more choice in the evenings. At the time it was reported that Starbucks would start serving ...

Starbucks' logo change comes about three months after clothing retailer Gap Inc.'s rebranding fiasco. In that incident, the company tweaked the design from its classic, blue-and-white lettering to ...

Printable version Anger at 'slutty' Starbucks logo The new logo (left) being used in some Starbucks outlets has caused offence. US coffee chain Starbucks has come under fire for a new logo that ...

Starbucks Corp. is giving its siren a facelift. The world’s largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...

Print; 2010 was the year that proved that logo change is not always for the better. ... But given a fundamental difference between the two, the new Starbucks logo could turn out to be a lemon. NH.

Starbucks Debuts New Wordless Logo 3/10/2011 SEATTLE -- Coffee giant Starbucks began using its new logo on all cups and many stores this week, the company reported.

However, Starbucks insisted that it had registered its name and logo in 1996 and claimed that the use of the Xingbake name in 38 Shanghai outlets violated its intellectual property rights. The court ...

When Starbucks announced earlier in January that it would be removing the words "Starbucks Coffee" from its logo and leaving its iconic twin-tailed, long-haired mermaid all by herself, many people ...

STARBUCKS is known for its delicious coffee and eye-catching logo, but it didn’t quite start out that way. While the taste of its coffee and teas has been consistent, the company has made var… ...

Starbucks said the topless mermaid logo, currently used in all hot beverage cups across the United States, will be yanked soon. “We will be returning to the standard green logo in a few weeks.

Starbucks’ New Logo: A Risky Move. by Nigel Hollis. January 7, 2011 ...