However, Dubey added that despite the better ROI, the revenue volumes are smaller, so brands must focus on quantity to scale and reap the benefits from this rural influencer marketing strategy.

The Rural Barometer Report 2025 reveals a resilient yet cautious rural India grappling with economic pressures while rapidly ...

Q1 2025 Management View CEO Chris Winfrey highlighted the addition of over 500,000 Spectrum Mobile lines during the quarter, ...

Rising household expenses and heightened price sensitivity are reshaping rural consumption, with discretionary spending on ...

The report highlights how India’s rural consumers are recalibrating their choices amidst economic strain, while embracing ...

Indian consumer sector faces challenges due to inconsistent pricing across platforms. This unfair pricing erodes brand value ...

“Evidence has shown minimum unit pricing has a significant impact on reducing them and it’s about time we followed other jurisdictions and adopted a similar policy,” she said. “It’s time ...

Reliance Consumer Products’ revival of Campa Cola has quickly become one of India’s most disruptive stories in the FMCG ...