Designing an effective pricing strategy is crucial for any business aiming to maximize profits. By understanding key factors ...

Pricing Strategy is highly appropriate for students who see themselves in careers where they will be directly responsible for setting the revenue policies and top-line growth of a product or service, ...

Agentic artificial intelligence (AI) is transforming workflows, but growing costs are catching businesses off guard.

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Discover how Netflix's pricing strategies have evolved to keep up with a competitive and ever-changing market. This analysis offers an in-depth look at the tactics used by the streaming platform to ...