preferring to learn about marketing offers via postal mail rather than online sources, according to national survey research from ICOM," said Lisa Formica, president of FMI, a direct mail ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

The first direct U.S. mail service to Cuba in more than 50 years this week included a personal letter from President Obama to a 76-year-old Cuban pen pal. The presidential missive was among a ...

It’s the proverbial elephant in the room: COVID-19. The current pandemic — which, rather than showing signs of loosening its grip, is ramping back up at an alarming pace, despite glimmers of a ...

The opening session for the final day of the Virtual Inkjet Summit focused on direct mail, and what marketing will look like in a post-pandemic future. COVID-19 has reshaped how brands communicate ...

"There had been direct mail around, but not in presidential campaigns. We had a need that had to be met, and we had some experts who knew how to do direct mail. Everybody does it now, but that was ...

The modern political campaign has fully embraced Twitter, Facebook and other social media to reach voters, but President Obama and challenger Mitt Romney are still spending massive sums on a more ...

With the 2022 midterm elections heating up, conservative direct-mail campaigns have started efforts to target high-profile Democratic politicians, notably President Biden, House Speaker Nancy ...

He also ran the direct mail campaign for Democrat George McGovern's '72 presidential run. Now, Dees had run a mail order business selling books. He had a chance to meet the South Dakota senator ...