It's not a joke! Watch the newest ad from Poo-Pourri, promoting a real product, created to trap smells in toilet bowls in the video above. They laid it on thick in their last viral ad in September ...

That changed after a fateful family dinner in 2006 during which ... she watches as the first TV commercial for her toilet spray, Poo-Pourri, is being filmed, set to air just a few weeks later ...