When you present your strategic marketing plan to investors or your business's executive team you're actually selling your ideas to them rather than reading off a detailed plan. Great ...

SponsorUnited founder Bob Lynch said that “champagne sponsorships in sports have grown 37 percent in the past three years, but they still make up less than 1 percent of sponsorship spending from the ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

Commissions do not affect our editors' opinions or evaluations. Marketing is a critical function for every product- and service-selling organization, and the nation’s business schools commonly ...

Your small business has grown to the point that you're ready to create a sales and marketing department – it's a smart move, as there is much overlap between the two functions and they will ...

But with a long list of factors to consider, many look for help from social media marketing companies. Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for ...

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature ...

Welcome to the HBR Executive Agenda for June 12, 2025. Adi Ignatius is the editor at large at Harvard Business Review and its former editor in chief. Explore HBR HBR Store About HBR Manage My ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four key areas to drive success. 24 Apr 2025 12:31 pm Analysis Uncategorized ...