This article was published on December 26, 2014. Insider; Why persona-based marketing will never be obsolete December 26, 2014 - 4:10 pm ...

Creating effective personas for an Account-Based Marketing (ABM) strategy is crucial for targeting the right audience and ...

Buyer personas are generalized characterizations of a type of customer. They do not represent an exact buyer because marketing to one specific person instead of marketing to groups of people with ...

Persona-based marketing is one of the most popular marketing strategies in use today. After researching and compiling traits and characteristics about the ideal type of buyer to whom you’re ...

The universality of Maslow’s hierarchy of needs gives you limitless options to use it for your marketing efforts, and especially for your buyer personas. Maslow And Buyer Personas ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a ...

For marketing automation to rise above the level of batch and blast, B2B marketers need to implement personalized messaging by using personas and segments. Requests for product demos and 15-minute ...

eGrabber Inc, headquartered in San Jose, california is a provider of B2B Prospect Researching tools for Targeted Persona marketing. Founded in 1997, the company has over 100 employees across U.S. and ...

Why do some companies seem to "get" their customers? They regularly produce products or services that are a great fit for their clients - and their clients love them for ...