A hair process has been growing in popularity in East Asia and the Asian American community may be the answer to achieving a permanent beach-y wave: the digital perm. It differs from the ...

A hair process has been growing in popularity in East Asia and the Asian American community may be the answer to achieving a permanent beach-y wave: the digital perm. It differs from the ...

Today's perm types, however, are long-lasting and provide more subtle, natural-looking body and waves. The hair transformations we've seen on social media don't lie; the end result of a beach wave ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and ...