Today's perm types, however, are long-lasting and provide more subtle, natural-looking body and waves. The hair ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and ...

She says Curl Cult’s perm kit gives her “loose waves no matter ... “@curlcult has created a patent pending formula which makes beach waves a reality. It’s vegan, my hair feels healthy ...

“@curlcult has created a patent pending formula which makes beach waves a reality ... sets that makes natural voluminous waves and because Curl Cult’s permanent texture system is also a ...