If you're a fan of these brain-teasing optical challenges, then we have a fresh puzzle for you. A new illusion, shared on X ...

Optical illusions offer a fun way to test observation skills. In a challenging image, a man crosses a bridge with an ...

This article presents a challenging brainteaser where readers must locate a fairy godmother hidden in a ballroom scene within ...

The perception of our own body and more particularly our sense of body ownership is taken for granted. Nevertheless, experimental findings from body ownership illusions (BOIs), show that under ...

Showing effort, even digital effort, boosts customer satisfaction and sales. Top brands exploit the labor illusion to add ...

Amid a grid full of the letter B, a single number 3 is hidden, challenging viewers' observation skills. This optical trick ...

Test your IQ with this optical illusion challenge! Can you spot the hidden deer in this snowy picnic scene in just 5 seconds?

Optical illusions are mind-bending puzzles that trick your brain into seeing things that aren’t there—or hiding what is. They ...

Test your IQ and observation skills with this mind-bending optical illusion! Can you spot the hidden parrot among the leaves ...

“Up close, you can see that the image is actually black and white. It has coloured lines on top of it. From far away the ...

This is where the illusion plays its trick! The image is designed to deceive the eyes, camouflaging a second figure within the scene. While some people claim to have spotted the hidden person ...

A key facet of Dr. Friston’s prediction model of perception is the ability of the brain to spot errors in prediction ...