He sent Pepsi the minimum required 15 Pepsi Points as well as a check for $700,008.50 for the remainder, which he hand-delivered to the post office where Pepsi’s post office box was located ...

Pepsi Points was the brainchild of celebrated ad agency Batten, Barton, Durstine & Osborn. Moreover, it was infused with the same humorous teen energy and humor that marked the company’s many ...

In 1996, the soda juggernaut attempted to win the “Cola Wars” with a sweepstakes that “jokingly” included a plane as a prize. Then a 20-year-old student called its bluff.

Pepsi was allowing people to buy additional points, where one point equalled one label, for ten cents each. So, 7 million Pepsi points or labels could be bought for for $700,000.

Photo Illustration by Kelly Caminero/The Daily Beast/Netflix The docuseries craze is now so rampant—especially on streaming services, which must never stop feeding the insatiable subscriber-base ...

Pepsi Points was a gimmick designed to persuade kids to switch their cola allegiance. Its commercial featured a hip teen boy accumulating all sorts of swag, culminating with him showing up to school ...

The Pepsi Points (a single can had one, a 12-pack had four) became very obtainable when Leonard discovered a second loophole in the promotion. But in the end, the jet proved unattainable for ...

When you’re Pepsi, and you’re marketing against Coca-Cola, it pays to use some flashy advertising. Like, for instance, a commercial saying that enough “Pepsi Points” would get you a ...

In 1996, the college student unsuccessfully tried to take Pepsi up on an ad claim that consumers could collect enough points to "purchase" a fighter jet.

An irreverent 4-part docuseries profiles the two men who took on PepsiCo when a mid-’90s ad said people can get a Harrier jet for 7 million Pepsi Points.