He sent Pepsi the minimum required 15 Pepsi Points as well as a check for $700,008.50 for the remainder, which he hand-delivered to the post office where Pepsi’s post office box was located ...

Pepsi Points was the brainchild of celebrated ad agency Batten, Barton, Durstine & Osborn. Moreover, it was infused with the same humorous teen energy and humor that marked the company’s many ...

Seattle college student John Leonard’s surprising 1990s journey is the subject of “Pepsi, Where’s My Jet,” a new Netflix docuseries.

When you’re Pepsi, and you’re marketing against Coca-Cola, it pays to use some flashy advertising. Like, for instance, a commercial saying that enough “Pepsi Points” would get you a ...

Pepsi launched a "points" promotion in 1996 that included a "joke" prize of a $23M fighter jet. College student John Leonard took this challenge seriously, and launched a plan to nab the prize. A ...

Pepsi was allowing people to buy additional points, where one point equalled one label, for ten cents each. So, 7 million Pepsi points or labels could be bought for for $700,000.

The points could be collected from Pepsi packaging, and traded in against various items. A T-shirt cost 75 Pepsi points. A leather jacket cost 1,450 Pepsi points.

In 1996, the college student unsuccessfully tried to take Pepsi up on an ad claim that consumers could collect enough points to "purchase" a fighter jet.

Pepsi Points was the brainchild of celebrated ad agency Batten, Barton, Durstine & Osborn. Moreover, it was infused with the same humorous teen energy and humor that marked the company’s many ...

Pepsi launched a "points" promotion in 1996 that included a "joke" prize of a $23M fighter jet. College student John Leonard took this challenge seriously, and launched a plan to nab the prize.