With the rise of Performance Max, paid search ad copy in 2024 isn’t just about creativity but a way to unify messaging across channels. Lean into consistency.

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and ...

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

Paid search and social advertising can help promote awareness and earn participation in virtual and in-person events. VIP CONTRIBUTOR Lisa Raehsler August 17, 2022 ...

Paid search ads, such as Google Ads, appear at the top of search results pages as sponsored content. Whereas, paid social (including shopping ads), are typically placed within other content, ...

At its core, paid search advertising — also known as pay-per-click (PPC) advertising — is a model that allows businesses to display ads on search engine results pages (SERPs) and pay only when ...

The basics of paid media haven’t changed (and won’t) Despite the introduction of machine learning and algorithmic campaigns, the fundamentals of achieving solid Google Ads results remain the same.

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

Why SMBs need a different approach to paid search success SMBs are the backbone of the economy and a core part of Google’s ...

Scaling your search ads is a critical step for B2B performance marketers to grow online presence and achieve better ROI. Whether you opt for horizontal scaling to cast a wider net or vertical scaling ...

With or without paid ads, the growth in AI search presents the most significant opportunity in a decade for challenger brands to gain ground against established players—if they can successfully ...