From cowboy hats to a PBR World Finals ring, here's a look at the looks: From registered nurse and farm girl to "Cowgirl Barbie." Lisa Tweitnes of Muskego was a vision in pink, pink — and more pink.

On PBR’s TikTok, which is nearing 3 million ... 2024 earned its “year of yeehaw” nickname. Today, cowboy hats and boots are everywhere. Pinterest reported an 8,700% spike in searches for ...

The 2025 PBR championship will be held at AT&T Stadium in Dallas. It will be a two-day event that begins on Wednesday and concludes on Thursday. Each day of the competition will feature two rounds.

Fashionistas are embracing cowboy boots, Stetson hats and going out to bars like Common Country. The Big Apple has gone country. On Friday, the Professional Bull Riders (PBR) “Unleash the Beast ...

It’s a way of life, a code of honor. “Putting on a cowboy hat doesn't make you a cowboy,” says PBR cowboy Dalton Kassel. “You have to really be respectful of the lifestyle and be thankful ...

“The Western-curious consumer that is starting to buy the hats and the boots and tune into Yellowstone, that hasn’t hurt at all,” says Sean Gleason, who became PBR’s CEO in 2015. The ...

Last May, in unveiling a major partnership with PBR Dr. Phil McGraw did ... Dr. Phil said all the right cowboy things. Now it appears he was all hat, no cattle. Despite this, fans stand ...

Alan de Souza showed true cowboy grit and came out on top after three rounds of PBR action in the Denver Coliseum. A green light illuminates audience members hats as they watch the second day PBR ...

From cowboy hats to a PBR World Finals ring, here's a look at the looks: Troy and Lisa Tweitnes showcase their outfits for the Professional Bull Riders (PBR) Unleash the Beast Tour competition on ...

From cowboy hats to a PBR World Finals ring, here's a look at the looks: Need a break? Play the USA TODAY Daily Crossword Puzzle. From registered nurse and farm girl to "Cowgirl Barbie." ...