The strategy is similar to P&G's playbook during the COVID-19 pandemic and when inflation skyrocketed after. But the gambit this time is risky.

Today’s event is being recorded for replay. This discussion will include a number of forward-looking statements. If you will ...

Tessa Flores (tessaflores) on BuzzFeed - Tessa Flores is a Staff Writer for HuffPost covering a number of shopping topics and lifestyle trends. She is based in Los Angeles and is an Oregon Native.