Experiential marketing isn't just back—it's bigger than ever. Global spending on experiential marketing was projected to hit $128.35 billion in 2024, surpassing pre-pandemic levels for the first time.

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

It’s a simple three-step formula: Engage, Inspire, Convert. The first step in any experiential marketing campaign is to capture your audience’s attention—but not just any attention. The goal is to ...

Yet, it is important to keep in mind that while online marketing is important for business, it is not the be-all and end-all and in fact constructing a memorable hands-on experience is vital for ...

Experiential marketing engages a target audience using branded experiences to create an emotional connection and draw out brand loyalty. From festivals to retail installations to unmissable ...

Event agencies today are behind some of the world’s most ambitious productions, curating immersive brand experiences, shaping ...

Experiential strategies For younger, digitally native audiences, trust is built differently. According to one report, empathy and responsiveness – traditionally two leading drivers of trust ...

Angelica Kopec is a Business Strategist, Multi-Venture Partner, Advisor and the CEO of She Knows Business: Marketing & Tech Agency. The digital space is saturated. Every brand is fighting for ...

Experiential marketing program staffing Experiential ... encouraging attendees to share their experiences online, and even appearing in branded content. DON’T: Ignore energy levels Experiential ...