During its third Annual Summit, the European Interactive Digital Advertising Alliance (EDAA) unveiled its plans to increase transparency over online digital advertising and build greater consumer ...

and will be licensing the icon to participating companies to use in their ads on websites involved with Online Behavioral (or Interest-Based) advertising. The National Advertising Review Council is a ...

Trying to ward off regulators, the advertising industry has agreed on a standard icon a little “i” that it will add to most online ads that use demographics and behavioral data to tell ...

Online Behavioral Advertising (OBA) is the practice of tailoring ads based on an individual's online activities. We conducted a 1,505-participant online study to investigate Internet users' ...

Whether you're an online publisher or advertiser, the world of digital marketing can seem like a daunting Byzantine system of visitor paths, banner ads, and keyword-optimization jujitsu.