Marketing information systems are empowering tools that allow successful firms to drive enhanced sales performance by maintaining customer focus and outmaneuvering competitors. According to ...

They explore the different ways in which these systems influence the marketing practices of pharmaceutical companies. Countries have different healthcare systems to provide access to medical ...

We caught up with Monday.com’s Luis Clark at the ANA Masters of B2B Marketing conference, where the former radio exec turned ...

Forbes contributors publish independent expert analyses and insights. Paul Iddon is a freelance journalist focused on Middle East affairs.

AI agents built specifically for marketing get past the limitations of batch-and-blast emails, triggered journeys, calendar ...

Now that the Switch 2 is finally out, I’ve been playing around with mine and realized that you don’t have to transfer your ...

Old Navy this week launched a campaign, “Old Navy, New Moves,” in support of its activewear line, per details shared with Marketing Dive. A 30-second hero spot set to Devo’s “Whip It” features Lindsay ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share ...

Mark Read departs WPP as the advertising industry grapples with agencies' declining power amid the rise of Big Tech and AI.

Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.

driven in part by Taco Bell U.S. system sales growth of 11%. “Our U.S. brands are harnessing our powerful data engine and first-of-its-kind cross-brand consumer data platform to deliver personalized ...

All over the world, ancient versions of Windows are still keeping elevators moving, trains running, and even government systems functioning. A new BBC report uncovers some of the strangest real ...