With the potential Kellanova acquisition (pending regulatory approval), Mars’ is adding RX Bar, Nutri-Grain and Pure Organic to its existing portfolio of brans that includes Kind, Trü Frü and ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media. More than a quarter of SMBs use artificial intelligence for ...

Two senior officials at the FDA's drug promotion regulatory office have resigned, leading to speculation that a clampdown on some direct-to-consumer (DTC) advertising of medicines could be on the way.