Since 1980, Nutri-Grain has featured the Iron Man and Iron Woman champions on its packaging and in its advertising. Darren Mercer first appeared in a Nutri-Grain ad in 1987.

Viewers also get a sense of Rabelo’s latest challenge – downhill skateboarding. Here’s the full version of the Rabelo story: John Broome, marketing director at Kellogg, says: “This is an important ...

Nutri-Grain’s adoption of IronMen in its advertising in those early years was so revolutionary, the brand quickly entered Australia’s lexicon as parents championed their children to be equally ...

This is the story of how advertising built Kellogg's franchise in a new category beyond the cereal market and the supermarket aisle. The phenomenal success of its first convenience food brand, ...

“It’s a big responsibility to reposition an iconic brand and Nutri-Grain needed to reconnect with an audience that’s been pretty indifferent to cereal advertising. Moving to a belief based ...

has come up with a new twist on targeted advertising. Consider it the angel/devil-on-your-shoulder method of media placement. Looking for more impact from an image overhaul for its Nutri-Grain ...

brand marketing director at Kellanova. “We’ve upgraded the nutrition and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for.” ...

Now with Nutri-Grain Power-Fulls, we're providing a simple protein-backed solution to prevent hangriness before it strikes, no matter the time or place," said Eileen Flaherty, Brand Marketing ...

Brand Marketing Director at Kellanova. "We've upgraded the nutrition, and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for." Nutri-Grain's ...

Nutri-Grain has reached top position, equal with Billabong, as the brand most Australians associate with being a sports sponsor, according to results from the Sweeney Sports Report covering the ...