Norton has trademarked the name “Norton Electra” in the country. This is likely for its upcoming 450cc neo-retro motorcycle ...

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Trademark filings from India have revealed the British brand is set to announce a model called the Norton Electra.

Of course, there will be super premium motorcycles that will go on sale but the excitement and maximum growth will be the 400-650 cc segment. Now, TVS and Norton have already confirmed that they ...

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Norton will target India’s upper-middle-class and affluent buyers who purchase high-end bikes and sports cars, positioning the brand in the premium and luxury segment. Venu stated, “We will have a ...

Indian manufacturer TVS is introducing Norton Motorcycles, a premium British brand, to shake up Royal Enfield's dominance. This move could reshape India's premium motorcycle segment. TVS confirmed ...

Now, TVS Motor owned Norton Motorcycles has applied for a trademark for Electra name in India. This could mean a lot of things for Indian and global markets alike. Let’s take a closer look.