Lager still dominates, with 92% of the market, but analytics company IWSR projects non-alcoholic beer will soon displace ale as the second largest category by volume worldwide.

The market for non-alcoholic wine is growing by leaps and bounds. "In the United States, non-alcoholic wine sales reached $89.9 million in 2024, marking a 27% increase from the previous year ...

Major brewers, including Molson Coors and Anheuser-Busch InBev, and spirit giants such as Diageo and Pernod Ricard, have all grown their portfolios with new non-alcoholic drinks to attract an ...

When Alex Jump began bartending more than a decade ago, customers weren’t regularly ordering non-alcoholic cocktails and beers. It wasn’t because of a lack of interest, though, she believes ...

“Every day people are buying bottles of [non-alcoholic] wine – that is our top seller,” says Collins, “Outside of that, it's going to be what we call a ready-to-drink canned ...

It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic ...

"In some situations, in some instances, these cobranded products have nearly identical markings as the non-alcoholic products ... oriented images - including cartoons," Gardner said.