As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut ...

"That Nike ad kinda represented old feminism. I don’t think anyone is telling women in sports they can’t champion their sport," Liilii explained. "Fake feminism," "pretending to care about ...

The ad featured female athletes and aligns with CEO Elliott Hill's growth strategy. Nike's focus on women's sports aims to curb declining sales and drive innovation, analysts say. Nike aired its ...

Nike dropped the ad during Super Bowl 59 on Sunday between ... NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more. “Women’s sport isn’t the future, it’s right ...

Created alongside Delhi-based NorBlack NorWhite, the collection celebrates “culture and craftsmanship” in India, where Nike ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

Nike’s Super Bowl commercial ended with the line, “Whatever you do, you can’t win. So win.” The company was praised for choosing to feature women athletes, and many saw the ad as a sign of ...

It wasn’t easy, but the United States women’s basketball team won a ... And in the aftermath of the win, Nike dropped a new ad to celebrate the United States that is absolutely spectacular.

Created with Portland’s Wieden+Kennedy, the 60-second ad featured Oregon-tied athletes Sabrina Ionescu, Jordan Chiles and Sophia Wilson. Former Nike managers jump to PNW footwear company ...

“Dear Nike: Why won’t you stand up for me?” say the girls in successive frames. “Why do you claim to support women and girls, and yet when we need you most, you remain silent?” The ad ...

Nike NKE-1.19%decrease ... the company is turning to the meteoric rise of women’s sports—particularly women’s basketball—to spark a comeback.