The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

And it's not just one group. As Boris stops and smells the exact same street corner he did just hours ago to decide if it's ...

New Balance and Boston College kicked off their football partnership with a high-energy event celebrating the reveal of the ...

This week, fans noticed that Trae Young’s sneakers were blurred in a video... could this be hinting at something?

Dwight Howard has never gotten the respect he deserves from fans, but it turns out that extended to shoe executives as well.

NKE's China revenue plunged 17% in Q3, but long-term bets on local innovation and marketing aim to restore momentum.

Commerce minister Piyush Goyal pushes ambitious 'Make in India' drive by tightening quality checks on imported goods. Many ...