Netflix has revealed plans to launch an in-house advertising technology platform by the end of 2025 as it aims to give advertisers insights to leverage and new ways to buy while also measuring impact.

The streaming giant plans to open permanent retail spaces where fans can experience hit shows such as Bridgerton and Squid ...

Netflix plans to focus its marketing spend on titles which will create excitement and conversation, having increased investment to just under £575m in the second quarter. By Michaela Jefferson & Niamh ...

Netflix's ad-supported plan now has 40 million monthly active users, with more than 40% of all signups in ads markets picking the plan, according to details around its upfront event shared with ...

Netflix will open the first locations of its permanent entertainment venue concept "Netflix House" in late 2025, and has ...

Netflix is gearing up to unveil its first-ever Netflix House locations in Philadelphia and Dallas, with doors expected to ...

The ‘Basic’ plan, also removed in Canada last month, gave users access to ad-free Netflix on one screen at 720p quality and came at a monthly cost of $9.99 in the US and £6.99 in the UK.

Netflix Execs Say Early Talks With Advertisers Have Been “Strong” As Rights Issues Are Sorted Out. The streaming giant plans to launch its cheaper ad-supported plan in early 2023.

In Q2, as in the previous quarter, Netflix’s advertising tier generated higher average revenue per user (ARPU) overall than the Standard ad-free plan ($15.49/month), implying more than $8.50 ...

Netflix plans still offered in the U.S. include: A standard plan with ads for $6.99 per month that includes “all but a few movies and TV shows” due to licensing restrictions.

Netflix is retiring its $11.99 per month basic, ad-free plan. The change will roll out first in the UK and Canada later this year. Netflix’s ad-free plans will start at $15.49 per month instead.