I can’t say that I’m much of a logo design expert (more accurately: I am the furthest thing from it), but I can say that I cannot stop staring at the negative space in the logo. At first I ...

There are some quite cartoonish logos, inventive examples of creating messaging with negative space, and also crests which modernise traditional animal forms. The examples given confirm that designers ...

The identities are based on the use of negative space and are designed as the reverse of each other. Black represents “diversity” and red is “beating heart” The Tokyo 2020 Organising Committee says ...