In today’s beauty landscape, dupe culture isn’t just a cost-saving hack—it’s a consumer movement. With TikTok as its engine and brands like e.l.f. and L’Oréal leading the way, affordable alternatives ...

She spread e.l.f.’s Power Grip Primer on her face and proceeded to get stuck to everything in sight to demonstrate ... Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the ...

reads Marvel's official description of NYX #10. "It's going to take everything they've got – and every power they can muster – to stand against Mojo! But taking down an interdimensional enemy ...

Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired launch is now available for $13. The name of the primer is a clue ...

What you need to avoid this is a primer that grips your foundation like velcro and holds it tight. The best thing about e.l.f. Power Grip Primer is the texture. It’s a super sticky, syrup-textured gel ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. Everyone's clicking on ...

The most popular primer of choice in said TikTok videos is Elf's Power Grip Primer, which I always have on hand because it rocks. I applied the primer to my right wrist and neck and none on the ...

The e.l.f. Power Grip Jelly Pop Primer has become a standout favorite ... expression without requiring frequent touch-ups. The NYX Butter Gloss Non-Sticky Lip Gloss offers a more subtle lip ...

If you make a purchase via links on this page we will earn commission – learn more When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it ...

The NYX Professional Makeup Face Glue Primer & Setting Spray Duo Bundle ... wanted to love this primer but I am not happy with the grip power or how my makeup looked throughout the day.

I’m not the only beauty expert who ranks the Hydro Grip as a top contender in the primer category. InStyle senior editor Summer Cartwright can’t get over the time she applied this Milk primer ...