Appia finds that native language use can significantly improve click-through and conversion rates. Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing ...

There is a feeling that mobile marketers could do more to support their trade association. Start by attending tomorrow?s Mobile Marketing Forum. While the association has struggled to grow its ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

EngageLab Taking Marketing Automation to the Next Level. SHENZHEN, China, March 25, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile ...

Marketing mobile games is about creating a deep connection between your creative journey and the audience destined to cherish it. As the mobile gaming market grows rapidly and becomes ever more ...

making mobile Web site design and search engine optimization must-have marketing strategies for brands moving forward. A study from Forrester Research Inc. showed that 51 percent of luxury ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is. There are a variety of solutions for data analytics in mobile marketing. We at ...

Mobile Marketing Magazine sits down with Spotify, Head of Global Sales & Partnerships, Brian Berner to discuss executing mobile-first marketing strategies to stay ahead of competitors, enhancing user ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

Yodel Mobile, the leading app marketing agency, has announced the appointment of Alexandra Stamp as Head of Marketing. Stamp, who joins as the first ...