The biggest difference is the price. A bottle of Milk Makeup Hydro Grip Primer is $38, while e.l.f. Power Grip Primer is $10. (Even the mini size of Milk’s is much more expensive than a regular ...

However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this name as it is award-winning, extremely viral, and consistently called ...

I’m not the only beauty expert who ranks the Hydro Grip as a top contender in the primer category. InStyle senior editor Summer Cartwright can’t get over the time she applied this Milk primer ...

My introduction to primers began with the launch of the Milk Makeup Hydro Grip Primer. Before, I was exposed to primers that were pore-smoothing and oil-absorbing. But as someone with very dry ...

According to the beauty community on Instagram, the formulation is a dupe for the Milk Makeup Hydro Grip Primer. One 45ml bottle of this will set you back £35. Just like Primark’s rendition ...

The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, are now available with Prime benefits. Milk Makeup has gained popularity on TikTok for its easy-to-use ...

the brand recommends pairing your new favourite complexion product with the Milk Hydro Grip Primer and Milk Hydro Grip Set and Refresh Spray, for the ultimate base routine. Launching exclusively ...

But sometimes my pocket doesn’t allow for a £35 primer, so Power Grip is my backup babe. Albeit slightly thicker in texture compared to the Milk Hydro Grip, the Power Grip layers on with a very ...

This is Maybelline’s indirect take on a budget-friendly version of Milk Makeup’s viral Hydro Grip primer, which retails for $29 to $38. It is also said to last for 24 hours of wear time.