A favorite of celebs like Hailey Bieber and Lana Del Rey, you're not gonna want to miss their long-lasting primers, ...

The Laura Mercier Translucent Loose Setting Powder is a cult-favorite for a reason. The lightweight, sheer pigment powder ...

This juicy little multitasker gives you a pinch of color *and* a hit of hydration which basically means: your makeup routine ...

The brand will offer fan-favorite products such as the Hydro Grip Primer, Cooling Water Jelly Tint, Sculpt Stick, and more.

The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, are now available with Prime benefits. Milk Makeup has gained popularity on TikTok for its easy-to-use ...

A popular beauty primer is like superglue for makeup in hot weather and while on holidays. The Milk Makeup Hydro Grip Primer is a great choice for people that find their makeup slipping off their face ...

This is Maybelline’s indirect take on a budget-friendly version of Milk Makeup’s viral Hydro Grip primer, which retails for $29 to $38. It is also said to last for 24 hours of wear time.

One comment read, 'This primer gives my makeup such a strong grip and helps it stay in place all day without sliding off or fading.' This viral primer has been hailed as the go-to alternative for the ...

But sometimes my pocket doesn’t allow for a £35 primer, so Power Grip is my backup babe. Albeit slightly thicker in texture compared to the Milk Hydro Grip, the Power Grip layers on with a very ...

This next-gen longwear formula is packed with the legendary grip of Hydro Grip Primer. So you get 12 hours of buildable light coverage that stays glowy—never greasy. This weightless gel formula is ...

It also works brilliantly with Hydro Grip Primer, as you'd expect. I also love the packaging; the squeezy tube is light and travel-friendly, and I like that you can see the actual product colour ...